• Broadcasting Journalism

Broadcasting Journalism Jacoby Barrera

  • ISBN: 9781788822879
  • Edition: 1st
  • ©Year: 2020

  • List Price : 150

About the Book

Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising and media research explains the complexities of planning in a fast-moving non-complex style. As we enter the new century of transformed advertising techniques and marketing challenges. Research is to find out something new, and advertising research is to find out how advertising works effectively and guide in making effective advertising decisions. There are various kinds of advertising research, and these include pre¬testing, post-testing, campaign research, and measuring advertising effectiveness. Advertising follows logically after listening to consumer requirements, introducing productive conditions, distributing the goods. However, the actual sequence - and emphasis deriving from the diverse sub-cultures - can be quite differentiated. The effects of the different mass media on social, psychological and physical aspects. Research survey that segments the people based on what television programs they watch, radio they listen and magazines they read. Media research makes use of scientific methods of research. It aims at providing an objective, unbiased evaluation of data. First the research problem is identified, and then a prescribed set of procedures of research is followed to investigate the problem. Only thereafter comes report of the findings. This book is more catered to readers who have no background on the media. It is more informational than instructional. It's great if you are looking into learning about how the media works per se but not if you are concerned about effectively positioning your products in the market.

Login ADD TO BAG

Contents: 1. Introduction, 2. News Gathering and Broadcast, 3. Writing for Broadcast, 4. Radio Broadcasting, 5. Radio News Coverage, 6. Elements of Television Broadcasting, 7. Television News.
Jacoby Barrera is a highly experienced radio journalist and was Head of News at Essex Radio Group's nine stations for many years. More recently he was morning news editor and currently works in the newsroom for Radio. He's presented speech and music programmes on both commercial and radio and has won a Radio award for news presentation. He trains radio news staff throughout the UK and abroad. Peter writes a weekly column in the trade publication The Radio Magazine. Jacoby Barrera has written about advertising and marketing for seven years as a journalistand asalecturerat International Institute of Mass Media too.

Write a review

Note: HTML is not translated!
    Bad           Good